Localized Adaptation Of Global Medical Product
Launch Package For Diabetes Treatment
Project Summary:
Enago Life Sciences effectively adapted a diabetes product launch package for diverse European, Chinese, Japanese, and Korean markets, ensuring that each version met local regulatory and cultural requirements. This facilitated a smooth product launch, significantly impacting market engagement and education.
Challenge:
A diabetes product was to be launched across various European countries, necessitating adaptations to meet the specific regulatory and cultural needs of markets in China, Japan, and Korea.
Approach:
Enago Life Sciences’ diabetes-focused scientific writing team developed a prototype package in English for the Europe market.
The package contents were then adapted by experts proficient in Chinese, Japanese, and Korean languages.
These versions were tailored to adhere to local regulations and market preferences, ensuring that each package was both compliant and culturally appropriate.
Impact :
The localized launch packages facilitated a smooth and successful product introduction in each region, with materials that resonated well with local medical professionals. The successful launch has led to sustained growth in market share in each region, with ongoing positive feedback from healthcare providers about the clarity and relevance of the information provided.