Medical Communications Services –Tips for Presenting the Scientific Poster in an Effective Way

In our previous article, we discussed the salient features of a good poster. This article focuses on the prerequisites and tips on developing a poster/e-poster.

A poster is a combination of information and graphics. Medical communications services have evolved along with technology to provide options such as the QR (Quick Response) code, interactive electronic posters (e-posters) and handouts, which aid in increasing the dissemination of research to a larger audience with speed and ease of use. The e-posters are similar to traditional paper posters, but displayed on-site on a large LCD television screen and are available for electronic viewing at all times for participants. A mobile device with a camera and QR code reader App can easily scan QR codes and directs to a website where a copy of the poster can be downloaded. Poster A3 handouts are sometimes prepared as a take-home message for the delegates. Sometimes conferences ask the presenter to give a mini-slideshow (2-3 slides) on the poster, check for the requirement, and plan accordingly

Table: Tips for preparing and presenting an effective research poster

Tips for poster content and sequence

In general, the poster content is arranged under the following headings

  • Title: Informative, short, and has a mention of the study design and findings
  • Background: A short paragraph on the importance of the topic and any previous studies done on similar lines
  • Objectives: Bulleted list of two to three research questions
  • Data and Methods: Data source, study design, duration of the study sample size, patient
    population, methodology, statistical analysis-primary and secondary variables
  • Results: Findings presented in the form of table/figures, highlights of key findings, bulleted
    text relating findings to initial aim and hypotheses, study strengths and limitations
  • Conclusion: Summary of findings, implications for research and directions for future research

Enago Life Sciences is a medical writing company with specialization in medical communications services. We provide a full poster (print / electronic format) and encore poster development services. We work closely with the authors/client to develop the poster from initiation up to final approval. A full poster is developed within a typical turnaround time of 6 weeks (kickoff – print ready file). Keeping the focus on the target audience, our team of writers and graphic designers convert your research into a simple, succinct, eye-catching poster. Our highly qualified, experienced team, with an excellent knowledge across therapy and industry standards,develop posters as per the conference guidelines and good publication practice.

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